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Assessing Corporate Culture: Southwest Airlines
Assessing Corporate Culture: Southwest Airlines <Tab/>When discussing airlines, one small but powerful name stands out; Southwest Airlines. This airline positions itself as different for a number of reasons. The most logical is that they are the only short haul, low-fare, high frequency, point-to-point carrier in America. The airline flies to 58 cities in 30 states and they offer numerous flights to the same cities each day. This makes them very convenient for
culture: Herb's hand at Southwest Airlines. Organizational Dynamics, Vol. 21 Issue 2, pp. 45-57. Retrieved April 24, 2005, from the EBSCOhost database. Shay, T. (1998). Always on: Being on for your customers. Retrieved April 23, 2005, from http://www.profitsplu.org/monthly_articles_always_on.htm Southwest Airlines (1988). Mission of Southwest Airlines, January. Retrieved April 18, 2005, from http://www.southwest.com/about_swa Southwest Airlines Charts a High-Performance Flight (1995). Training and Development, June Vol. 49, Issue 6 (p. 39, 1p, 1c). Retrieved March 14, 2005 from EBSCOhost database.
