Athletic Footwear Industry - Focus: NIKE

1. Market segmentation is the selection of groups of people who will be most receptive to a product. The most frequent methods of segmenting include: <Tab/>Demographic variables such as: age, sex, race, income, occupation, education and household status. <Tab/>Psychographic variables such as: lifestyle, activities, personality and social class. <Tab/>Behavioural variables such as: product benefits and product use patterns. <Tab/&…

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