Avon Case Study- International marketing

Introduction When David McConnell founded his company, Avon was first known as the California Perfume Company. The company was named Avon in 1939, as a tribute to his favorite writer, William Shakespeare. As the first "Avon Lady", Mrs. P.F.E. Albee initiated the company's famous direct-selling method, and her name is still honored today in the company. Avon established itself as a household name in the Fifties and Sixties with a worldwide network of door-to-door …

…to work with China's regulations and adapting the products to local needs. Furthermore, concerning Mattel's entry in the Chinese market by piggy backing Avon may have to be reconsidered. Indeed, Mattel used Avon's know how in the American market, but since Avon cannot use direct selling in China, Mattel is taking a risk by associating its products to a company that will have to act as a wholesaler; a role that it doesn't usually play.