Avon Corperation Case Study Review 2003. A look at Avon's strategy past and current with focus on change.

Avon Case Study Although Avon Products, Inc. is the world's largest direct-selling organization and beauty product merchandiser, the company must strategize to maintain its number one position in the future. With operations in 143 countries divided into 53 markets and 4 regions (North America, Latin America, the Pacific, and Europe), Avon is a global company that needs to develop a long-term, global strategy. However, since sales performance, demographics, and culture are so different in their regions, Avon should …

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