Azalea Seafood Gumbo Shoppe was done to provide a strategic plan that will enable Azalea to maintain long-term growth and a sustainable competitive advantage.

Executive Summary A thorough examination of Azalea Seafood Gumbo Shoppe was done to provide a strategic plan that will enable Azalea to maintain long-term growth and a sustainable competitive advantage. For Azalea to succeed, they need to consider valuable options presented in the following report. Included in the analysis is the following information that comprises the complete proposal: ?nbsp; Analysis of the current market ?nbsp; Analysis of forces that drive the industry ?nbsp; Description of …

…more time on finding ways to upgrade production facilities ?nbsp; Work on better product placement in stores ?nbsp; Work to increase sales to restaurants since their sales are expected to grow by $178 billion in the next seven years G: Azalea Seafood Gumbo Shoppe,. Percentages from 1999-2000 2000 1999 1998 1997 1996 Revenues Wholesale sales 99.5% 99.5 % 100.6% 98.9% 100.6% Catering 1.82 1.3 0.8 2.2 0.7 Allowance/damages -1.1 -0.5 -0.3 -0.2 -0.2 Sales Discounts -0.2 -0.3 -0.1 -0.9 -1.1 Total Revenues 100.0% 100.0% 100.0% 100.0% 100.0% Net Profit Margin 29.8% 30.4% 27.5% 28.3% 28.2% Return on Equity 12.29 7.83 7.84 5.51 3.69 Oper. Profit Margin 30.05% 30.6% 27.6% 28.5% 28.5%