B2B / B2C Marketing

Introduction In order to carry out a comparative analysis it is important to determine where in the supply chain B2B marketing ends and B2C marketing begins. The simplest approach would define B2C marketing as all activities accomplished by the organization selling goods or services to the consumer. A more sophisticated approach would make the separation earlier. When the product is already manufactured marketing activities would be defined as B2C marketing. B2…

…to earn it and there are no short cuts or tricks that work, for the long-term anyway. Reference List: Murphy, D. 2006. Marketing for B2B vs. B2C - Similar but Different. Retrieved from the World Wide Web @ http://www.vista-consulting.com/marketing-articles/b2b-b2c-marketing.htm Author Unknown. 2006. Do B2B's and B2C's Collide In Search Marketing. Retrieved from the World Wide Web @ http://www.marketingnewz.com/marketingnewz-22-20060221DoB2BsandB2CsCollideinSearchMarketing.html