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BMW and the Automotive Industry Porter Competitve Forces and SOWT
1. Introducing Industry Life Cycle Throughout the Firms Industry Life Cycles (ILC) many challenges Faces the Managers that needs to tailor the Firms or Company Strategy , these changes on the Strategy called the "Strategy Fit" , actually managers will depend on certain Input factors ( The Current ILC Challenges ) which are weighted when choosing the best strategy to fit the current ILC (The Strategy for Success ), these Factors that affects managers decisions in choosing the Company strategy depends
Christoph Klocke from BMW group 'The First of these new pretreatment and electro coating plants to be installed any where in the world is now operating in BMW group' (Paintandpowder 2003, p23-28) Being one of the Market Leaders, BMW was very successful in adapting it's Sales strategy with customer new needs and new preferences , BMW offered the 'BMW financial Service ' to facilitate the customer financial payments Utilizing the Internet technology and many payments facilities .
