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Benneton and Calvin Klein
Date Submitted: 01/17/2004 20:11:33
Length: 7 pages (1986 words)
Views: 108167
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…which the company is to be run. Originally created in 1972, this manual has gone from a 10 page basic outline for selling tactics to a complete business guideline, compliment from the 14 re-adjustments that have been made over the decades. Today, much of an emphasis is placed on personal commitment, enthusiasm, hard work, individualism, and equality for the employee. The company as a whole relies heavily on technological innovation, marketing wisdom, and 100% quality to keep their success.
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