Beringer Blass wine estate

SWOT analysis Strengths - Strong brand name with many international brands - Second most producer of wine in the world - First mover advantage in quality products - High economy of scale by large scale of production - High rate of return by maintaining cost structure and high profit margin - Highest growth rate of the company - Many brands around the world - International expansion by merger and acquisition Weakness - Return on capital …

…using celebrities September 2006 to December 2006 ·<Tab/>Collaboration with cold drink company for advertising, marketing and distribution network ·<Tab/>Product diversification into whisky and vodka January 2007 to March 2007 ·<Tab/>Wince club and wine accessories business expansion into other countries ·<Tab/>Wine club member collaboration with other sport clubs