Bill Gates

In its 23-year lifetime, Microsoft has had three distinct phases. The first, from 1975 to 1989, was characterized by both bold thrusts into new businesses. Among their many successes were MS-DOS, Word, Excel, Macintosh software and Windows. The company relied on the success of Windows, banking every penny they had on its success, which paid off in Microsoft's second phase from 1990, when Windows 3.0 was released, to 1994. Customer driven change also marked phase two. Customers wanted operating systems …

…take a rocket scientist to incorporate these aspects into his or her employee. Making processes clear and simple always seems to accomplish the goals it(s) was set out to. Gates' believes in talking with employees and customers rather than talking at them. By conducting conversations individuals, especially customers, can understand and allow them to provide feedback that is taken into consideration allows Gates' to build a lasting and trusting relationship with employees and customers.