Boeing vs. Air Bus - SWOT Matrix

Boeing Commercial Airplane Group SWOT Matrix ____________________________________________________________ SO Strategies-Use strength to take advantage of opportunities WO Strategies-Overcome weaknesses by taking advantage of opportunities ST Strategies-Use strengths to reduce threats SW Strategies-Minimize weaknesses and reduce threats <Tab/> __________________________________________________________ Strengths - S 1. Vast experience in Aircraft Design 2. Variety of Designs in different fields 3. Diversified business (commercial, military, aerospace) 4. Boeing owned Capital Corporation (lease and loan) 5. Production Capability (550 vs. 235 airplanes at Air Bus) 6. Highly technical qualified …

…loan programs. S 3 T 5 Further develop the Defense and Aerospace businesses to diversify against slow down in Commercial Aircraft industry. ------------------------------------------------------------<Tab/> W 6,5,4 T 4,6 Link computer systems at production stage. Redesign production lines to achieve efficiencies and flexibility. W 5,3,2 T 3,4,6 Create focused group consulting sessions with airlines representatives. Conduct brain storming sessions with the design work force to asses the use of new technologies in the upgrade and creations of products.