Bonder by Father's Choice: The assignment was to create a complete marketing plan for a fictional product.

Executive Summary Father's Choice (Pty) Ltd entered into a joint venture with venture capital firm J. Evans & Associates to present their first and flagship product Bonder© This product provides an alternative for breast-feeding mothers and bottle-feeding fathers. The core concept of the product is aimed at developing the bond between father and child by taking part in the feeding cycle in an intimate and meaningful manner. The product is not …

…Someone current having children is not worth considering (as they would immediately dismiss the product as not being relevant to their situation). Appendix 5: Print Advertising Campaign. The following are examples of the print advertising campaign for the Bonder© to be placed in prominent magazines read by our target and secondary markets. The first three (Appendix 5 i,ii,iii) target the fathers of newborn children and the fourth (Appendix 5 iv) targets the mothers.