Building your Company's Mission Vision - a reaction to collins and porras'article

The article, as the title tells us, is about building your company's vision. It speaks of the fundamental components of what a company's vision should have. However before complicating things with terms that are oddly new to some of us, I would like to define first what a vision is. A vision is a depiction of the business as you want it to be. In lexicon terms it is, "a mental image produced by the …

…understanding of the company's ambition for as long as it exists. It helps the company to acquire the essential qualities that will support their vision. Likewise, creating a lasting vision that suite the company with its principles and ideas can make them immortal. Lastly, vision creates a focused direction that will lead to not only financial success but also societal success that helps mankind towards its journey to live a better and more comfortable life.