Business Research Methods

Create an Opportunity Statement In an increasingly competitive market, adding e-business will help the organization build loyalty in consumers, which is the key factor in winning market share and developing sustainable competitive advantage. Develop Constructs of the Opportunity Given that an e-business is an electronic channel through which consumers receive products/services, trust in electronic channel, customer satisfaction with e-service, and perceived value of products/services, it should influence the decision of customers to participate …

…and each other. These changes are profoundly affecting what companies think about markets, products, supply-chains, procurement, distribution, pricing, payments and financial transactions, intellectual property, taxation issues, and global policies. In addition, these changes are raising important public policy issues related to privacy and the control, value and use of information. * What is the recommended course of action given the research findings? Reference: Gefen, D., "E-Commerce: The Role of Familiarity and Trust," Omega, Vol. 28, No.6:725-737, 2000.