Business: Strategy. Case study examining Motorola.

Note information in case is time sensitive, so some of the material may be outdated. MOTOROLA CASE STUDY June 19, 2002 INTRODUCTION Motorola began in 1928 as the Galvin Manufacturing Company. First, they produced radios and through the years they progressed to semiconductors, computer microprocessors, high capacity telephone systems, and between 1980 to the 1990's Motorola became a world leader in cellular telephones and wireless communications. Unfortunately, 1996 through 1999 proved to be hard times for Motorola. Innovations by rivals in …

…this competitive industry. REFERENCES Communications Hardware Industry. US Business Reporter. 14 June 2002. http://www.activemedia-guide.com/telecos_equipment.htm Kary, Tiffany (2002, February 12). Nokia, Samsung thrive in a tough 2001. CNET News.com http://news.com.com/2100-1922-835293.html Motorola - Annual Report http://www.motorola.com Telecommunications Services industry Profile - By: US Business Reporter http://www.activemedia-guide.com/teleservices.htm Thompson, Arthur A. and Strickland, A.J. Strategic Management McGraw-Hill Companies Inc. New York, NY 2001