Business marketing is radically different from consumer marketing. Why is this so?

Business marketing is different in the following ways: Buyer and seller relationship In consumer markets, there are a few industries where close personal relationships exists between buyers and sellers. Perhaps in those instances where personal selling is the most important element of the marketing mix and where customer service is also important, relationships between buyer and seller may exist. These situations however are rare. In business marketing, situations where strong personal and business relationships grow …

…for a few days and bring together buyers from all over the world. As you can see, business marketers engage in many unique promotional activities that are different from what you see as a consumer. In summary, business marketing is unique, with stronger buyer-seller relationships, shorter channels of distribution, a greater emphasis on personal selling, and unique promotional strategies. Another factor that makes business marketing different from marketing to consumers is that the buyers are