Case Analysis : New York Times Digital

The New York Times Company is a leading media company; its flagship paper, the New York Times is considered as its most valuable asset. News is a low outlay, frequently purchased good, with a value proposition of intangible or informational nature, and a high differentiation potential. The publishing industry, newspaper in particular, had adopted the "Chinese Wall" principle-- the separation of editorial operations and business operations as a gatekeeping function. The industry is cyclical: when …

…editor in chief of the website, and also work closely with editors at the newspaper. Staffers from the print side and from NYTimes.com would start collaborating on coverage much more frequently than they do at present. This would likely foster ownership of the coverage in the Web as well as the newspaper. Consequently, the company can focus on a multiple-media platform approach pursuing both audiences and advertisers within the markets in which it competes.