Case Study: Tylenol Rides it out and Gains a Legacy.

In the fall of 1982, McNeil Consumer Products, a subsidiary of Johnson and Johnson, confronted with a crisis when seven people on Chicago's West Side died mysteriously. Authorities determined that each of the people that died had ingested an Extra-Strength Tylenol capsule laced with cyanide. The news of this incident traveled quickly and was the cause of a massive, nationwide panic. These poisoning made it necessary for Johnson and Johnson to launch a public relations program …

…have been the same if it occurred today, because Johnson and Johnson made all the right decisions. References: Beck, Melinda, Mary Hagar, Ron LaBreque, Sylvester Monroe, Linda Prout, "The Tylenol Scare." Newsweek. October 11, 1982 http://www.tylenolmurders.com. Retrieved from the World Wide Web on October 7, 2005. http://www.personal.psu.edu. Retrieved from the World Wide Web on October 7, 2005 Center, Allen H., Patrick Jackson. Public Relations Practice: Management Case Studies and Problems, Sixth Edition. Prentice-Hall Inc. 2003