Case Study: MacDonald's.

Case Study: MacDonald's Introduction: For any business, becoming and staying the market leader is a huge task, even for household names such as McDonald's. Keeping ahead involves continuous hard work to enhance the reputation of the brand, together with product innovation based on detailed market research that indicates how to please customers. When the McDonald brothers, Dick and Mac opened their first restaurant in 1940 in San Bernardino, California, they could never have imagined the phenomenal …

…an be directly related to the continual consumption of fatty convenience foods and the lack of exercise. This problem has been highlighted in the media and the consumers are slowly becoming aware of this fact and are opting for change in their diet, switching from fatty burger and fries to sandwiches and salads. MacDonald's are aware of this and is adding to their menus in order to satisfy this changing trend.