Case Study: Relationship Marketing Plan for Loewe

WHAT IS RELATIONSHIP MARKETING? Relationship marketing is a business philosophy which aims to develop strong relationships with a range of stakeholders, such as suppliers, media, intermediaries and public organisations, as well as with customers. The concept emerged at the early 1980's. LOEWE COMPANY PROFILE Loewe AG is a German corporation with the headquarters in Kronach. It is a audio/video technologies company which as well has partnerships and subsidiaries in other European countries such as; …

…- Training offers according to corporate culture - Newsletters about corporate information - Organized feedback meetings - Show special interest about problems - Increased quality of service - Special treatment - Effective rewarding system - Presence in technological B2B fairs (ex: CeBiT International) - Team-building, orientation, brainstorming activities (for employees as well) CONCLUSION The most important thing is that LOEWE makes sure that it delivers satisfaction to the customers (before, during and after selling)