Case analysis benetton

While seeking out a definition for "Marketing", I found the term to consist of "the development, pricing, distribution, and promotion of ideas, goods and services" (Dominick, 398). Nowadays, when we think of marketing strategies, we immediately think of advertising, why is that? Firstly, it is considered as one of the important elements of marketing. Advertising is one of the few elements that tend to roll most of the different aspects of marketing into one. It is …

…the death in the face". Benetton.com 5.. http://www.ago.state.mo.us/020900.htm 9.ABC News. Home page. October. 2000 7. Dominick, Joseph R. The Dynamics of Mass Communication. McGraw-Hill companies, 1999. (p. 86-88, 428-430, 435-436, 440-446). 8. Bibliography Boukhari, Sophie. "The Art of Advertising." UNESCO Courier. Dec. (1998): 2/7. July 25, 2000. 9. Cohen, Dorothy, 1972. Advertising. John Wiley & Sons, Inc. (p.73). 10. Presbrey, Frank. (1929), The History and Development of Advertising. Country Life Press. 11. Sampson, Henry. History of Advertising. Ballantyne and Company, 1976, (p.86)