Case study-McDonald's and Hindu Culture.doc

Background. McDonald's doing global business and their restaurants around the world. By 2003, the company had 30,000 restaurants in 121 countries. In the late 1990s, McDonald's entered in India. Although India is poor nation, there are 150 to 200 million prosperous middle class population was attracted McDonald's. However, there are unique challenges for McDonald's. For thousands of years, India's Hindu culture has revered the cow and do not eat the meat of the scared cow, also there are some 140 million …

…young generation enjoyed the "American" experience, so this is an advantage of McDonald's doing American style but McDonald's must be on continual guard against the particular culture. List of References. Charles W.L. Hill (2005), International Business, 5th edn, McGraw-Hill, New York. David A. & Stephen P (2005), Fundamentals of Human Resource Management, 8th edn, John Wiley & sons, Inc. NJ. Kotler & Armstrong (2004), Principles of marketing, 10th edn, Pearson Education International, New Jersey.