Case study: Starbucks Coffee

Q1) The Porter's competitive strategies which is Starbucks using is differentiation strategy. Following a differentiation strategy, Starbucks seeks to offer unique products that are widely valued by customers. The speed with which Starbucks had managed its ascent was almost as remarkable as the changes it had formed in traditional conceptions of brand marketing. At a time of rising perceptions of correspondence across most product and service categories throughout the developed world, Starbucks had managed to …

…can technology be used as a tool to make the customer service experience better while not jeopardizing the customer's relationship with the barista; how should the company maintain brand consistency in the global marketplace without becoming institutionalized; and Starbucks's growth also has necessitated the need for more suppliers on a national and regional scale, and the number of its association partnerships continue to increase, can they be managed toward continuing excellence, with costs remaining competitive.