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Case study of WHSmith
Date Submitted: 05/26/2004 19:25:22
Category: / Business & Economy
Length: 5 pages (1291 words)
Views: 159659
Section Four 1. Variables in the Purchasing Environment Nowadays, more and more people shop online for convenience and time saving. WHSmith UK Retail, a multi-channel retailer, gets benefits from such environment. It is made up of 553 high street stores, 220 travel stores and WHSmith.co.uk, serving customers on the internet world-wide. The Direct division provides the WHSmith offer across several digital channels wherever and whenever the customers choose to shop, such as shopping with www. WHSmith.…
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…retopics/crm/story/0,10801,68356p2,00.html> <http://www.computerworld.com/softwaretopics/crm/story/0,10801,68356p3,00.html> <http://www.computerworld.com/softwaretopics/crm/story/0,10801,68356p4,00.html> 'What we do'. <http://www.whsmithplc.com/grp/company_2.htm> WH Smith - 10% online discount on purchases. <http://www.ukfrenzy.co.uk/wh-smith.htm>. <http://www.buy-the-best-online.co.uk/wh-smith.html> <http://www.whsmith.co.uk/whs/go.asp>
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