Case study on :Coca-Cola and Pepsi-Cola

I have decided to conduct my research on two very well known and competitive brands of soft drinks in the world; Coca-Cola and Pepsi-Cola. They are both major global companies in beverages and other branded products that are enjoyed in over 190 countries. Both brands, through competing against each other, striving for the same goals; to build on their traditions of quality and value to provide brands, products, financial results and management performance that meets the …

…position. Coca-Cola has much more experience in the soft drink industry than Pepsi. Coca-Cola was invented in 1886, where as Pepsi came along in 1895. Things have been changing recently changing as Pepsi wants to stand out and wants to be seen totally different to Coca-Cola. However most people may have already established the image Coca-Cola in their minds which may be difficult to change. BIBLIOGRAPHY 1994, Pepsi Co. Updates 1994, Coca-Cola Updates 1995, June 4, The Times 100...The COCA-COLA Company,