Case study tony's company

Executive summary Tony was the manager of the international division of a medium sized British manufacturer before dismissal. He was put in charge of a project that his company provided the monitors for private hospitals in a Latin American country. But Tony never had any export dealings, so he did not prepare well for this project; he made the mistakes for this international transaction. They include that the price, reduced payment, arbitration, trading house, unemployment, …

…international business. If he does do the preparation in advance, Tony would prevent his mistakes. Reference Charles W. L. Hill (2002). International business competing in the global marketplace. London : McGraw-Hill William A. Kerr & Nicholas Perdikis (1995). The economics of international business. London: Chapman &Hall George stonehouse (2000). Global and transnational business: strategy and management. Chichester: Wiley http://www.intellectual-property.gov.uk/ The patent office http://www.patent.gov.uk/about/relationship/ceu/customer.htm