Cash Cow.

With the Cash Cow stage comes lots of problems, lots of pressure, lots of decisions. One reason many companies do not make it to the Cash Cow stage is the owner can't handle the company alone any longer and they have to begin hiring outsiders to help the manage the growth. It is hiring outsiders that can sometimes make an owner nervous. Who can they trust? Are they hiring the right person? Will they still …

…not careful, overextend itself and loose perspective of the intitial business plan. In the company I work for I experienced the company go to the end stage and fall back to the infacny state very quickly. It now lies in the middle state and most executives would prefer to stay at that state. In the middle state the company can concentrate on excellence in what they do best and not be so worried about diversification.