Charlotte Beers at Ogilvy & Mather Worldwide.

Ogilvy & Mather first rose to prominence in 1950 with its eye-patched "Hathaway Man," an advertising tool for dress shirts that ran for the next 25 years. Ogilvy's other initial ads were for Rolls-Royce and Schweppes. Founder David Ogilvy believed that effective advertising created an indelible image of the product in consumers' minds and that campaigns should always be intelligent, stylish and "first class". David Ogilvy became an industry legend -- his book, Ogilvy on Advertising, became …

…earnings for the advancement of the company. Another problem which could arise was the hurdle of working as a team. The members were too polite and this hindered the debates and disagreements between employees. These were some of the key challenges that Charlotte Beers had to face. Her biggest challenge would be to decide what course of action she would have to take in the future to provide the best stewardship of the Ogilvy brand.