Children are being robbed.

Children are being robbed of one of their most precious gifts: their imagination. As the Berlin Wall gives way to the Berlin Mall, this phenomenon will become increasingly global. This theft is the result of the wedding of the culture of consumption which treats children as an especially pliable and lucrative market with the technology of television. Here's how the theft of imagination works: young children are full of wonder and curiosity. Their imaginations are …

…needs of children, rather than treating them as just another market. We can also work with our teachers and schools to make media literacy part of the standard cur riculum.The Childrens Television Act of 1990 was passed by Congress to require local stations to serve the educational and informational needs of children. The legislation, however, is not self-enforcing. It's valid only if a community monitors and holds its local broadcaster responsible for the law's provisions