Chinese firework industry

1. Introduction---Objective and structure of this report The Chinese fireworks industry has experienced significant change since China adopted "open door policy", moreover, it has huge market share in the world's fireworks market. But on the other hand, the Chinese fireworks industry also has fatal weaknesses. Therefore, whether to invest in this industry is still a considerable challenge to most investors. The objective of this report is to give some suggestions to Jerry Yu on his decision …

…Prentice Hall, 1999 KOTLER, P. Marketing Management-Analysis, Planning, Implementation and Control. New Jersey: Prentice Hall, 1997 KOTLER. P, ARMSTRONG.G, SAUNDERS. J and WONG.V Principles of Marketing. Third ed. Prentice Hall, 2001 Peck. H, Payne. A, Christopher. M and Clark. M Relationship Marketing: Strategy and Implementation. First ed. Butterworth-Heinimann, 1999 PORTER, M.E (1979), "How Competitive Forces Shape Strategy," Harvard Business Review 57 (March-April), 141 STECKEL, J.H and RAO, V.R Analysis for Strategic Marketing. First ed. Addison Wesley Longman, 1998