Coca-Cola Amatil Marketing

ROLE OF MARKETING AND MARKETING MIX IN ACHIEVING BUSINESS GOALS Within any business planning is an essential tool n achieving business goals and the mission statement. Plans include hierarchical style which includes the long-term strategies, short-term and medium. Spending $750 million every year on sales, promotion and distribution, CCA takes marketing very seriously. Market researchers devote their time and resources to investigating factors that influence consumer spending patterns. Marketing plays a highly significant role in achieving …

…plan, CCA uses sources of funds to assist. It is known that financial markets provide a channel through which businesses can raise funds from investors, banks and other organizations. CCA is provided funding through Australia's highly developed financial markets. Because CCA is a public company it makes its financial results available to the general public in its annual report. The financial results are outlined in the company's revenue statement, balance sheet and cash flow statement: