Comp-Data Case Study

Question 1 - How do you address the problem at hand? Our group identified the main areas of concern for Comp-Data as such: *<Tab/>DISTRIBUTION *<Tab/>CONSIDERATION OF COMPETITORS STRATEGIES *<Tab/>PROMOTION AT THE POINT OF SALE *<Tab/>RELATIONSHIPS BETWEEN VENDOR AND DEALER, AND DEALER AND CONSUMER *<Tab/>HIGH INVENTORY CARRYING COSTS *<Tab/&…

…retailer such as Sears, there is a much better chance that we will secure a reasonable amount of promotional space dedicated solely to our new microcomputers. (PROMOTION AT THE POINT OF SALE) With all of these considerations in mind, our recommendation is a large retail outlet distribution. Our customers and our dealers need us to be reliable and efficient; and we believe that this method of distribution will greatly influence our abilities in remaining competitive.