Competing with Dell

MATCHING DELL Dell has enjoyed rapid growth from its modest beginnings in a dorm room. Their success can be attributed to a highly effective strategy, which all five elements of Hambrick and Fredrickson's strategy diamond framework reinforcing each other. The arena's in which Dell operates are well defined: the company sells computers directly to customers. It serves primarily corporate customers and offers high-performance PC's at relatively low prices. Dell's geographic scope is worldwide, or at …

…and of high technical quality that can be procured quickly and conveniently. Or consider the logical fit between the company's differentiators and vehicles - providing PC's that are regarded as very reliable and of high technical quality that can be procured quickly and conveniently requires a very intricate execution, which can be achieved far better through internal development rather than through acquisitions. These alignments, along with others, help account for Dell's rapid growth continued success.