Consumer Behavior and Marketing Concepts Paper.

Introduction Many large companies have developed "disaster plans" for responding to crisis situations. These typically include plans for evacuations and cleanup, policies for public relations, and strategies to protect the company from legal action. The management field is directing increasing attention to crisis response and the importance of planning. Following a corporate scandal, managers who acknowledge they have problems and launch communication programs to repair their tarnished reputations stand the best chance of rehabilitating a …

…developed a tamper-proof pack for their capsules - and to halt production entirely until the pack had been perfected. The media applauded. And the company restored their share of the market - a massive 35 per cent with $450 million annual sales as well as showing the way to its competitors by pioneering safe packaging (www.the-practice.net) Reference List: Jain, Archana. May 2001. Being heard where it matters. Retrieved from the world wide web www.the-practice.net