Consumer Behaviour - Product Line Extension (Billabong)

1.0<Tab/>SECTION A 1.1<Tab/>PRODUCT INFORMATION<Tab/> Original Brand Name of Product: Billabong International Product Class: Surf Brand Description: Created by two avid surfers, Billabong is a brand designed by surfers, for surfers. In 1973, Billabong offered little more than a small range of surf wear: mainly surfboards and board shorts. But today, Billabong is a brand that encompasses the Australian surf culture by …

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