Consumer and Organisation Markets

Define business markets and explain how the business markets differ from consumer markets. Give relevant examples to support your answer. A business market is one consisting of individuals and organisations purchasing products and services for use in production of further goods and service for sale, lease or rental at a profit. In general a market is: "The set of all actual and potential buyers of a product or service. Buyers often share a particular demand …

…particular. As can be seen, the consumer and business markets differ from each other very much, but they also rely on each other very much and one cannot say that one market is better than the other since both have their pros and con's, it all depends on which market you're in. Bibliography * www.google.com * "The Essential of Marketing" - Jim Blythe * "The Fundamentals of Marketing" - W. G. Leader & N. Krystis