Content Analysis of Billboard advertising: Ethnicity in the Media.

Aims My aims for this study are to discover how ethnic minorities are being used in the specific medium of billboard advertising. What products are ethnic minorities advertising, are they being stereotyped or pigeon holed, or are they being represented at all? I have chosen this topic because so much time has been devoted to studying this same issue in television advertising, that other advertising mediums have been overlooked. I will also find it interesting …

…have to be driven past them very slowly- which could be very dangerous - or walk along the roadside which is equally dangerous. I think the best choice is to walk along the roadside, because a slow driving car going along a main road could prove very difficult. Moreover, there won't be problems like cost, time or ethical issues because of the nature of my research. So it should be relatively easy to carry out.