Core competency

<Tab/>What is Aardvark's core competence? The general consensus of the reading states it to be Aardvark's creative ability. Aardvark's reputation may be for its creativity, but all advertising agencies must also be "creative" in order to compete in the market. The company has grown from startup to a half billion dollar firm in seven years. Given the aggressiveness and amount of competitors, Aardvark has a niche, but even Caldwell and …

…energy drink campaign for GlobalBev; by changing the terms of engagement, it may be one of the few ways for the company to remain on the leading edge. By accurately understanding and then leveraging their core competence of delivering a memorable message, Aardvark should be able to maintain its foothold in the industry and increase its future standing dramatically. The GlobalBev energy drink practice is a solid opening for the growth and advancement of Aardvark.