Critical Thinking Case Study: Implementing a Customer Relationship Management Tool at ImageStream

Critical Thinking Case Study: Implementing a Customer Relationship Management Tool at ImageStream ImageStream Internet Solutions, Inc. is a privately held company in its 9th year of operation. ImageStream engineers, manufactures, and distributes Linux-based routing products for network and Internet applications. ImageStream products are used by Internet service providers (ISPs), governments, schools, and businesses in more than 75 countries around the world. The Importance of Customer Relationship Management Frederick Reichheld and Thomas Teal, in their book "The …

…the overall mission of company profitability. Works Cited Headquarters, Department of the Army. (2003). Army Regulation 350-70. Washington D.C.: Department of the Army. Griffin, Jill. (1997). Customer Loyalty: How to Earn It, How to Keep It. Hoboken: Jossey-Bass Publishers. Kaplan, Robert S. and David P. Norton. (1996). The Balanced Scorecard. Boston: Harvard Business School Press. Reichheld, Frederick and Thomas Teal. (1996). The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Boston: Harvard Business School Press.