Critically evaluate and discuss the advantages and disadvantages of Customer Boycotts. Compare and contrast two consumer boycotts and discuss appropriate microeconomic theoretical models.

Microeconomics Coursework Essay Critically evaluate and discuss the advantages and disadvantages of Customer Boycotts. Compare and contrast either Coca Cola or Bacardi with another consumer boycott of your choice and discuss appropriate microeconomic theoretical models. Firstly to understand this question we need to understand what a customer or consumer boycott actually is. Well it is normally called by an organisation or a group of individuals, asking consumers not to buy a specific product, or the …

…by the World Health Organisation's International Code of Marketing of Breast-Milk Substitutes, then realized how much revenue they were losing so changed back even knowing they were likely to have the boycott brought back aswell because they must be gaining financially, but this is only my opinion. Also the other businesses in the market that whilst their competitors are having their products boycotted can take advantage and increase their own financial position and customer base.