Culture to All

It is one in the afternoon and there are hundreds of people waiting in line in front of a mid-size store for hours in order to purchase a box of overpriced doughnut. This may be a rare scene for any store in any industry, but it is almost a routine at Krispy Kreme Doughnuts. Krispy Kreme Doughnuts, through its dramatic production and selling process, has created customers with absolute loyalty and enthusiasms for the Krispy …

…is also a disadvantage. A deeply rooted culture is hard to alter. Once the culture has taken roots, it may take years to change. Therefore, if Krispy Kreme decides to change its image, the underlying subculture among the customers will be difficult to manage since it is beyond the company's control. Therefore, when designing corporate culture, wider scope should be considered because the influence of corporate culture is much wider than just within the organization.