DMA Softens Objections To 'Do Not Call' Law

WASHINGTON (AdAge.com) -- The Direct Marketing Association today softened its position against a federally-mandated "do not call" list for telemarketers, suggesting it biggest desire is a "one stop" list that would keep marketers from having to buy separate lists from state and federal agencies. At first the DMA seemed to endorse a proposal for a national do-not-call list from the Federal Communications Commission, but the trade group said afterward "the jury is out" on …

…if it's done under the auspices of a statute that isn't clear," he said. Lawsuit likely Mr. Mattingley said even if that happened, a lawsuit was still likely. "Our objection is with the concept of blanket do-not-call list," he said. "The foundation of any legal challenge would be partially on statutory and partially on a constitutional basis. There may be an attempt to achieve a congressional fix, but that does not address the constitutional issues."