Dakota Growers Pasta Case Analysis

Dakota Growers Pasta Company Full Case Analysis 1. Situation Description 2. Strategic Analysis 3. Decision and Support 1. Situation Description Pasta consumption has been on the rise, according to the US Department of Commerce 1998 report. Contributing drivers of industry change, which contributed to the annual increase of 2-3% in consumption, are changing lifestyles, increased availability of pasta sauces, healthy conscious consumers and the increased number of Italian restaurants. Pasta purchases for ingredient use in easy to prepare dishes, make …

…and create more product demand. Increased demand may also be created by sales through e-commerce, new labels, developing new recipes for our many varieties of pasta, invest in new product lines to meet changing lifestyles such as low carb pasta or organically grown durum wheat. It is also a concern when large companies decide to exit a certain market. Benchmarking and comparison to the industry would be a useful tool for insight on forecasting projections.