DeBeers Case Analysis and PEST Analysis

De Beers is currently being faced with some new challenges that are making it necessary for us to consider a change in the way we do business. With recent turmoil in Western Africa, where illicit diamonds are beginning to come from war torn villages, and other sources of diamonds being found in Russia and Australia, it is clear that we need to begin to move into the U.S. market. However, legally, De Beers is …

…increasing) Technical forces working for De Beers *<Tab/>Single channel distribution system. This is the reason the diamond industry has thrived over the past century, however this is one of the main aspects of the way we run business that is in violation of the U.S. antitrust laws. Exhibit 2 References Burns, Jennifer L., Forever: De Beers and U.S. Antitrust Law. Harvard Business School Publication: 9-700-082. Harvard Business School, 2000.