Decision Making/Framing

Millhouse's Decision <Tab/>Decisions are affected by one's desires, one's motivations and the perception of our surroundings based on others and our past experiences. Milhouse's decision was influenced by such factors. His decision was shaped by the description pitched to him by the salesman. The salesman indicated that this additional part was almost absolutely necessary to ensure the highest quality product and resulting success for the company. In conjunction with this …

…such a case, the dealer should also consider the moral implications of this decision and whether the buyer will be safe if purchasing the vehicle. It is all a matter of presentation and perception. The same facts indicated in a different manner or order play a large role in an individual's final decision. Additionally, all too frequently many forget that their benefit in the framing of a question or proposition may not be morally acceptable.