Define Marketing MKT 421

Defining marketing is not an easy task. Most people think that marketing is just advertising. It is true that advertising is a part of marketing. But marketing is much more then just advertising. In this paper several different difinitions of marketing will be stated. Based on these difinitions we will explain the importance of marketing for organizational success. Then we will provide three examples that support this organizational success. Defining marketing is basically moving product …

…everywhere. They went to the cities with a Mexican population - Los Angeles, Chicago, New York - and then they put it in restaurants and stores there. In conclusion, marketing is not just advertising. Although advertising is a large part of marketing it is not the only aspect of marketing. Marketing is the key to a successful organization. Without marketing organizations will not grow with their customers. Which will ultimately force an organization to fail.