Defining Public Relations

The formal practice of what today is called public relations is less than 100 years old. Yet during its relatively brief history, public relations have been defined in many widely differing ways. Not surprisingly, the earliest definitions emphasized the roles of press agency and publicity since these were major elements from which modern public relations grew (PRSA, Nd). Public relations is an effort to receive free news coverage in a publication, Web site, or broadcast program (…

…at: http://www.learnthat.com Matrix, (2003). Public Relations. Retrieved from the World Wide Web on June 4, 2006 from Luminor's website at: http://www.luminor.com PRSA (Public Relations Society of America), (Nd). About Public Relations. Retrieved from the World Wide Web on June 3, 2006 from the Public Relations Society of America's website at: http://www.prsa.org Wikipedia, (2006). Public Relations. Retrieved from the World Wide Web on June 1, 2006 from Wikipedia's online dictionary at: http://en.wikipedia.org