Definitive: Public Opinion.

The definition of public opinion is defined as the aggregate of individual attitudes or beliefs shared by some portion of the adult population. There is no one public opinion because there are many different types of "publics", (American Government and Politics Today: The Essentials; Bardes, Shelley, Schmidt.) Public opinion plays an important role in our political system, just like it does in democracy. It started out by Americans willing to express different opinions on political …

…if the opinion polls are suggesting that they do not like the president or the governor than that would make them look really bad. This deeply impacts the shape and direction of their campaigns. Therefore, in the end public opinion is very important today because it can lead to many bad or good campaigns in politics, and we shall try to keep on improving this by speaking out to others, and making our voices heard.