Detailed Analysis of Carfax.com

Introduction The company that I will make a critique about is the Carfax.com which is a customer oriented firm. Its main vision is to create a one-stop source for vehicle history information for buyers and sellers of used cars. Established in 1986, Carfax Company provided helpful information including mainly vehicle records. Until 1993, the company has reached 10,000 records which were distributed via fax machines to the related customers. In 1996 the website www.carfax.com was launched. …

…com <Tab/>http://www.carfax.com <Tab/>Marketing Management, 11th Edition, Philip Kotler. <Tab/>http://www.marketingteacher.com <Tab/>http://www.consultancymarketing.co.uk <Tab/> World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition, Jim Sterne. <Tab/>http://www.learnmarketing.net