Direct Marketing Plan for Campbell's Easy Heat Soup

Target Group Analysis The type of people that would buy the product! A day in the life of Jane Somebody, a middle-class, 32 year old working mother, inevitably starts off at 7 am with a blaring alarm clock. Right after she slams down the snooze button, she is subject to the incessant wailing of her 'brat pack' (as her husband adoringly calls her children). She jumps out of bed, washes up and then attends to her husband …

…is convenience in preparing and transporting the meals. Depending on the success of the product, we may also target campers, hikers and outdoor type- people (including tree cutters, lumber jacks, etc). We will use a different advertising strategy to target this different segment (the outdoor people) separately. We are essentially offering a premium product and the cost of the product will be determined accordingly. Reference: www.campbellsoup.com www.rajgovt.org/Foods-Beverages/ Canned-Foods/Canned-Foods.shtml